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How The Legendary brand behind the Meatball and Big Cheese came to be

25 years after Lovetone’s first pedals launched, designer Dan Coggins explains how this tiny British brand’s effects ended up on U2 and Radiohead hits and acquired legendary status among toneheads… In a classic ‘brain meets brawn’ story that began in 1994 in the small English town of Henley-on-Thames, Lovetone has gained near mythical status as […]